Paramour Coffee: Social Media Management

COVID-19 Frontline Worker Campaign

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Pay It Forward MHK was a campaign we created for our client Paramour Coffee to give back to the community by providing delivery of coffee and pastries to frontline workers.

We designed a logo for the campaign, promoted it on social media, created videography and photography for the campaign, and designed a Shopify page for customers to order.

 

 

Social Media Management

See organic Facebook posts for Paramour Coffee. Check out their Facebook accounts here (MHK) and (Wamego) locations.

 

 

Event Planning and Promotion

We partnered with Paramour Coffee to create brand awareness and increase sales through social media.

We work on the overall branding of the specialty coffee shop from graphic design, photography, and videography.

Paramour Coffee opened up a second location in Manhattan and the marketing challenge was getting people in the community, particularly those who live nearby, to know about Paramour. We designed direct mail postcards and regular events to help bring people into the shop.

We created a series of events called “Mom’s Coffee Break.” The first event brought in over 150 moms and kids into Paramour on a mid-morning weekday and introduced Paramour Coffee to many new customers.

 

 

Instagram Management

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Photography, strategy, planning, scheduling, posting and community management.

Visit Paramour Coffee’s Instagram account.

 

 

Label Design: Coffee Sleeve and Cold Brew Labels

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Social MediaTori Cox